Salt Lake City, Utah
Salt Lake City, Utah
Backstage, in the Clubhouse Studio, you will find walls covered in murals dedicated to Hip Hop legends like Snoop Dogg and Biggie Smalls. There are couches, a bar, brass pole, pool table, giant speaker monitors, vocal recording booth and sound mixing board. The first and only thing I paid notice to was of course was the ping pong table, and within a period of 60 seconds we were warming up. During our warm up, I confirmed a few things that I read on his bio, his youth, his struggle, his mind set, and his business model. Our conversation was warm, open and friendly, while I crushed him mercilessly.
However, the more we talked, the more I began to understand how important he must be to his crew, The LTA. Like any pioneer, he is doing something that few have done, probably zero in Salt Lake City, Utah. Just like in Hollywood, the fastest way to the top is working for somebody who is already there. After all these years of struggling to make it work, Aaron Watkins becomes a superhero, a beacon of light for literally thousands of hopeful artists, musicians, producers and entrepreneurs. They are happy to help and glad to be part of the team.
BIG A is now becoming a global brand, and it is safe to say that most of his sales come from LTA fans living over seas, like Germany and Japan. This was not quite possible 10 years ago, just like gold was not selling for $1700.00+ an ounce. BIG A is blazing a new trail for the LTA to follow and as a community, they are redefining what is possible. We can only stand by and watch as "Buy gold and sip drink on the weekends" becomes a viable business model.
Very much like the stories of Dwayne "Lil Wayne" Carter and Shawn "Jay Z" Carter, the hustler turned rapper, seems to be the necessary combination in todays world of show business, the Entrepreneur and the Artist. The most successful talent in show business learn to produce. First you build a captive audience that love your brand, then you supply them with a massive flow of free content and premium offers. Today's Entertainment Business Mogul has a mixed marketing campaign of Music and Music Videos, Television and Film, Video Games and Apps, Apparel and Accessories, and if you are Shaun White, even chewing gum.
Other projects by Kevin Faircourt
Kevin Faircourt is a luxury branding professional engaged in celebrity photography, editorial video, web & graphic design.
Matthew Prince for Nelson j Salon
Matthew Prince for Nelson j Salon in Beverly Hills. Photographed by KJ Faircourt.
AMANDA REICH - CATALOGUE
Amanda shows us how to be smart and sexy. Hairstyling, Make Up, Creative Direction & Photography by Kevin J. Faircourt.
TERESA FLOWERS - ARTIST
Teresa Flowers gives us a unique look inside her gallery and her world. Photography, Creative Direction & Video Production by Kevin J. Faircourt.
TALLEULAH FROOM - MUSIC FILM
Faircourt Editorial & Hollywood Prep Introduce the Children's Media Workshop.
JAXAA RARE EXOTICS- FALL/WINTER 2012
This is the rare release of a uniquely sequenced batch of styled portraits by fashion photographer, Kevin Faircourt. The model is hand painted and the models wardrobe is hand made by fashion designer, Karta Alba.
This is Kathryn Clark
Kathryn Clark for Kevin Faircourt at Salon Viva. Haircut, Conditioning Treatment & Blowdry Style with Fashion Modeling Portfolio Shoot.
"THE ARTIST" - RED CARPET
Join us at the 62nd Annual Ace Awards Red Carpet where The Artist is in competition for Best Editing in a Musical or Comedy.
Sun Drenched in Santa Monica: Laura Via
Laura Via is Sun Drenched in Santa Monica. Photographs by Kevin Faircourt. Haircut & Color by Vanessa Dena.
HOTEL MODELING - FASHION ADVERTISING
Faircourt Editorial strikes up a chat with a couple of lovely hotel darlings and then end up in the elevator clicking shutters and striking poses.